|
In this Issue |
June 24, 2008
Have a Conversation with Your Reader
Kick Up Your Site's Performance
Marketing & Sales: Friends or Foes?
|
Target customers by geographic location
Use Geo*Data to append longitude & latitude coordinates to use with mapping and
distance applications to pinpoint customer clusters, refine sales territories,
or help customers find your nearest store.
For more information or to order Geo*Data online,
click here
|
Ken Brashears
Software Product Manager |
Have a
Conversation with Your Reader
Favorite Author Valerie Kendrick tells you
the best way to make a connection with your
customer through written communication.
Read more
Kick Up Your Site's
Performance
Greg Foglesong stressed four takeaway points
for optimum online profitability, as
reported by Jim Tierney of MCM Weekly.
Read more
Marketing & Sales:
Friends or Foes?
Media Brains shows how Marketing and Sales
departments can work hand in hand to create
a peaceful work environment and an increase
in sales quota.
Read more
About Melissa Data
Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data management tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
|
1-800-MELISSA (635.4772) |
editor@melissadata.com
|
|
 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
____________________________
Survey Says
A majority of retailers have
not made plans to cope with consumer
spending inspired by the economic stimulus
plan — a move that could affect CRM
strategies and customer loyalty.
____________________________
 Favorite
Authors' Corner
“Grammar Guru” Valerie
Kendrick tells you what language is
appropriate to use with your customers in
“Have a Conversation with Your Reader.”
____________________________
 Stamp of the Month
Vintage Black Cinema stamps
are the next series being celebrated.
____________________________
 From the Editor
Looking for the cheat sheet to quickly find
answers to your direct marketing questions?
You’ll find it at the
Melissa Data Resource
Center.
|
Smarter Direct Marketing with Melissa Data
