|
In this Issue |
February 24, 2009
6 Things to Consider When Establishing a Direct Mail Campaign
Bad Economy Could Be Good For Big Media (And Marketers)
|
Verify and presort for immediate ROI—less returns, maximum
savings, and increased direct mail response! Try the #1 selling CASS™ and PAVE™
certified postal automation software for yourself, and save up to 65% on postage
and printing on all classes of mail.
Request your free 14-day trial of MAILERS+4 here!
|
Ken Brashears
Software Product Manager |
6 Things to Consider When
Establishing a Direct Mail Campaign
Favorite Author James Sullivan says direct
mail is the best way to keep in touch with
your customers, obtain new clients, and
generate more business leads for your
business.
Read More
Bad Economy Could Be Good For Big Media
(And Marketers)
Senior VP of market development Debbie
Reichig says the trick in a down economy is
to enable your company to not only survive
the bad times but position itself to thrive
when better times arrive.
Read More
Case Study: Roska Direct
Advertising Raves “Clean Data Saves
Thousands”!”
Fast growing ad agency saves thousands by
standardizing addresses to minimize returned
mail and improve response rates. “Melissa
Data provides us with solutions that allow
us to react more quickly—while lowering the
cost of data hygiene—so we can, in turn,
pass that value onto our clients.”
Read More
About
Melissa Data Corp.
Melissa Data is a
total solutions provider of direct mail,
marketing and data quality tools. Melissa
Data helps companies acquire and retain
customers, validate and enhance contact
data, improve marketing ROI, and save money
on postage and mail processing. Since 1985,
Melissa Data has helped companies like
Mercury Insurance, Xerox, Disney, AAA, and
Nestle improve customer communications.
www.MelissaData.com
|
1-800-MELISSA (635.4772) |
editor@melissadata.com
|
|
 Industry
Insights
The 411 on
International, local, and late-breaking
postal news is here!
____________________________
 Favorite Author’s Corner
Favorite author James Sullivan shares his direct mail tips in his debut article, “6 Things to Consider When Establishing a Direct Mail Campaign.”
____________________________
|
Smarter Direct Marketing with Melissa Data
